Case study / Manufacturing / Sanitary Ware

Cord Group

Product-Led Manufacturing Website

Industry: Manufacturing / Sanitary Ware
Services: Web SEO Growth
Project focus: Product-Led Manufacturing Website

Overview

The website organised sanitary-ware products around categories and clear product presentation. Its discovery paths served visitors exploring the range as well as business buyers moving towards an enquiry.

What We Did

Product-led information architecture.
Product categories.
Product presentation.
Responsive interface.
CMS implementation.
Search-friendly product structure.
B2B/product enquiry journey.
Campaign/product landing-page capability.

Technical Approach

WordPress, PHP and MySQL supported a maintainable product CMS. Responsive templates connected category and product content, providing consistent foundations for search visibility and product landing pages.