Case study / Home Appliances / Retail

Emersun

AI Product Discovery & Sales Automation

Industry: Home Appliances / Retail
Services: Web SEO Growth AI Automation
Project focus: AI Product Discovery & Sales Automation

Overview

Emersun connected appliance discovery with customer needs and product information. The scope joined custom website functionality, AI recommendations and sales support so that product questions and internal follow-up could work from the same product context.

What We Did

Custom WordPress plugins.
PHP functionality.
API-driven product features.
Product discovery.
AI recommendation system.
Customer-needs-to-product matching.
Python RAG assistant.
Product/document knowledge retrieval.
LLM APIs.
Semantic search.
AI chatbot.
Sales/customer support.
Product-data automation.
Lead processing.
Analytics.
Internal sales workflow automation.

Technical Approach

Custom WordPress plugins and PHP functionality connected API-driven product features with a MySQL-backed content foundation. A Python RAG assistant retrieved product and document knowledge for LLM APIs. Semantic search and chat provided access to that information, while product-data automation and lead processing connected the website with internal sales workflows.