Case study / Home Services

Fixit Dubai

Multi-Service Local Acquisition Platform

Industry: Home Services
Services: Web SEO Growth
Project focus: Multi-Service Local Acquisition Platform

Overview

A broad home-services offering needs a taxonomy that helps visitors distinguish services and find local relevance. The project connected service categories, service areas and local landing pages with practical lead journeys.

What We Did

Large home-service taxonomy.
Service categories.
Service-area architecture.
Internal linking.
Local landing pages.
Technical SEO.
Local SEO.
Google Ads.
Campaign landing pages.
Conversion tracking.
Lead journeys.

Technical Approach

WordPress, PHP, MySQL and WPBakery supported the large service taxonomy. Internal linking and technical SEO tied service categories to local destinations, while campaign pages and conversion tracking supported Google Ads acquisition.