Wassan Dental

Overview

The website scope centres on making dental services understandable and discoverable. Treatment information connects with a practical appointment journey, while organic and campaign visitors enter through relevant service destinations.

The Context

The central theme is treatment discovery: useful service information should lead naturally to the appointment journey rather than form a collection of isolated pages.

What We Did

• Organised dental services and treatment architecture.
• Implemented search-intent pages and technical SEO foundations.
• Connected campaign landing pages to appointment enquiries.
• Included analytics and conversion measurement in the acquisition scope.

Key Capabilities

• Treatment architecture
• Local search
• Appointment paths
• Conversion measurement

Technical Approach

The WordPress and PHP foundation supports maintainable treatment content. Service pages, campaign destinations and contact steps form a connected website structure, with analytics and conversion measurement supporting review of the acquisition journey.

SEO & Growth Strategy

• Treatment pages organised around relevant search intent.
• Local SEO and technical foundations supporting discovery.
• Google Ads and campaign landing-page support.
• Analytics and measurement across the appointment journey.

Practical Outcomes

• Structured access to treatment information and appointment contact.
• A common website foundation for organic and paid acquisition.

Technology & Tools

• WordPress
• PHP
• Google Ads