Cinere

Overview

The platform structured beauty and personal-care content around product categories and visitor needs. Product discovery and a clear content hierarchy connected the range to relevant search and campaign destinations.

What We Did

• Skincare/haircare products.
• Product/category architecture.
• Product discovery.
• Content hierarchy.
• Search-intent pages.
• Technical SEO.
• Campaign landing pages.
• Paid campaign support where appropriate.

Technical Approach

WordPress, PHP and MySQL supported the product-content foundation. Search-intent pages and technical SEO worked with category architecture, while campaign landing pages supported paid acquisition where relevant.

SEO & Growth Strategy

• Search-intent pages.
• Technical SEO.
• Campaign landing pages.
• Paid campaign support where appropriate.

Technology & Tools

• WordPress
• PHP
• MySQL