Case study / Beauty / Personal Care

Cinere

Beauty Product Discovery Platform

Industry
Beauty / Personal Care
Services
Web SEO Growth
Project focus
Beauty Product Discovery Platform
01

Overview

The platform structured beauty and personal-care content around product categories and visitor needs. Product discovery and a clear content hierarchy connected the range to relevant search and campaign destinations.

02

What We Did

  • Skincare/haircare products.
  • Product/category architecture.
  • Product discovery.
  • Content hierarchy.
  • Search-intent pages.
  • Technical SEO.
  • Campaign landing pages.
  • Paid campaign support where appropriate.
03

Technical Approach

WordPress, PHP and MySQL supported the product-content foundation. Search-intent pages and technical SEO worked with category architecture, while campaign landing pages supported paid acquisition where relevant.

04

SEO & Growth Strategy

  • Search-intent pages.
  • Technical SEO.
  • Campaign landing pages.
  • Paid campaign support where appropriate.

Technology & Tools

  • WordPress
  • PHP
  • MySQL
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